Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
BEN HARDIE MUSIC
Package
Starter Pack (Essentials)
Role
Brand and Visual Designer
Project type
Rebrand / Refresh
Industry
Music / Creative Education
Location
Sydney, NSW
Date
2026
THE BRIEF
BHM is a guitar education and performance brand led by musician Ben Hardie. The project required a refined visual identity to better reflect the brand’s evolving direction across teaching, workshops, content, and performance. The existing visuals lacked consistency and a clear, recognisable system.
THE SOLUTION
I developed a confident typographic identity supported by a custom B letter mark and structured logo system. The refined direction feels modern, clean, and adaptable, providing a clearer framework for consistent use across web, social media, merchandise, and promotional materials.
THE DELIVERABLES
Logo System (Primary, Wordmarks, Letter Mark), Colour Palette, Typography System, Mini Brand Guidelines
