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SOUTHERN HARBOUR
Package
Starter Pack (Essentials)
Role
Brand & Visual Designer
Project type
Brand Identity / Rebrand
Industry
Editorial / Copywriting
Location
Rockingham, WA
Date
2025
THE BRIEF
Southern Harbour is a writing and editing service built by Jodie Ronan. The challenge was to create a visual identity that matched her voice: clear, approachable, and rooted in trust. She needed a flexible system that felt professional but warm, with enough assets to support her work across print, digital, and social.
THE SOLUTION
We started with Jodie’s own sketches and moodboard, refining them into a calm, confident direction. The final identity is built around a custom SH monogram with a pen nib hidden in its structure a quiet nod to her craft. A supporting system of icons, typography, and earthy tones ties it all together, making the brand adaptable without losing personality.
THE DELIVERABLES
Primary Logo, SH Monogram, Icon Variations, Colour Palette, Typography, Mini Brand Guidelines, Social Media and Print Applications
