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TOM ALFRY COACHING
Package
Rebrand Pack (Premium)
Role
Brand and Visual Designer
Project type
Rebrand / Refresh
Industry
Coaching / Wellbeing / Lifestyle
Location
Sydney, NSW
Date
2026
THE BRIEF
TAC is a personal coaching business led by Tom Alfry, focused on movement, mindset, and long term lifestyle change. The project required a refined visual identity to better reflect Tom’s grounded approach and support consistency across social content, coaching programs, and future digital offerings. The existing visuals lacked cohesion and a clear, structured system.
THE SOLUTION
I developed a calm, structured identity built around a custom wordmark and a geometric mountain symbol representing progress and direction. The system feels grounded, approachable, and adaptable, providing a clear framework for consistent application across digital platforms, coaching materials, and future growth.
THE DELIVERABLES
Logo System (Primary, Secondary, Symbol, Social), Colour Palette, Typography System, Brand Guidelines Document.
