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WORLDS APART
Package
Rebrand / Refresh
Role
Brand & Visual Designer
Project type
Brand Identity / Animation Series
Industry
Animation / Entertainment
Location
Brisbane, QLD
Date
2025
Link
THE BRIEF
Worlds Apart is an Australian animated series created by Kim Allen. The project needed a refreshed brand identity to match the show’s satirical, fast-paced tone and prepare it for wider promotion. The original logo had weight, but lacked flexibility and modern appeal across digital and motion applications
THE SOLUTION
I refined the visual system with a sleeker logo suite, dynamic monogram, and a palette of deep orange, black, white, and accent blue. Paired with confident typography, the updated system feels cinematic, playful, and adaptable. The rebrand respects the show’s established personality while giving collaborators and partners a clear, simple framework to apply consistently.
THE DELIVERABLES
Logo System (Primary, Stacked, Monogram), Colour Palette, Typography System, Mini Brand Guidelines, Social Media Assets
