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ADHD FOUNDATION
Package
Custom Work
Role
Brand & Visual Designer
Project type
Brand Identity / Non-Profit Rebrand
Industry
Not-for-Profit / Health / Advocacy
Location
Perth, WA
Date
2025
Link
THE BRIEF
The ADHD Foundation, a volunteer-run charity supporting ADHD education and advocacy across Australia, needed a refreshed identity. Their colourful gemstone logo carried strong recognition, but inconsistencies in typography, scalability, and colour use undermined professionalism and credibility. The challenge was to refine and systematise their brand while preserving its grassroots heart.
THE SOLUTION
I carried out a full audit and evaluation of the Foundation’s branding, delivering a roadmap for consistency and credibility. The process included refining the gemstone logo into a scalable vector format, introducing a structured type system, and clarifying primary and secondary colour palettes. The result was a modernised, professional identity system that respected the original symbol while making it more adaptable across digital and print.
THE DELIVERABLES
Brand Audit, Brand Evaluation Report, Design Brief, Questionnaire, Draft Brand Proposal, Initial Concepts, Refined Logo & Typography, Colour Strategy.
