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ADHD FOUNDATION
Package
Custom Work
Role
Design & Branding Partner
Project type
Brand Identity / Non-Profit Rebrand
Industry
Not-for-Profit / Health / Advocacy
Location
Perth, WA (HQ)
Date
2025
Official Website
THE BRIEF
The ADHD Foundation is a volunteer-run charity supporting ADHD education and advocacy across Australia. Its colourful gemstone logo carried strong recognition, but inconsistencies in typography, scalability and colour use presented opportunities for improvement. The challenge was to explore a more consistent identity while preserving the organisation's existing character and recognisable symbol.
THE SOLUTION
I carried out a brand audit and evaluation, developing recommendations for improving consistency and usability across the Foundation's identity. The process included exploring refinements to the gemstone logo, developing a scalable vector version, introducing a structured typography system and clarifying primary and secondary colour palettes.
The resulting proposal brought these elements together into a more consistent identity system for consideration. The proposed refresh was not adopted or implemented by the Foundation.
THE DELIVERABLES
Brand Audit, Brand Evaluation Report, Design Brief, Questionnaire, Draft Brand Proposal, Initial Concepts, Refined Logo & Typography, Colour Strategy.
